Pakistan has a number of comparative advantages for continued development of the horticulture sector. This includes the capacity to produce a wide range of tropical, sub-tropical, and temperate crops from the diversity of agro-climatic zones that exist throughout the country.
A large and expanding domestic population requires continual supplies of fresh market and processed fruit and vegetable products. Consumption of horticultural crops continues to increase domestically as well as internationally. This creates significant market opportunities for those producers who can provide the markets with consistent supplies of high-quality fruit and vegetable products at competitive prices.